May 2012
61 posts
“If we remove the drama and read between the lines this curriculum vitae mishigas is pretty academic; you don’t get canned from a resume hiccup when you are knocking it out of the park. If Yahoo appeared to be winning, we wouldn’t be having this discussion.”
—Kevin Ryan offers his thoughts on Yahoo fixing its business. (via marketingland)
Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million →
marketingland.com
How does earning $56K a day sound? That’s what former Yahoo CEO Scott Thompson just walked away with, after 124 total days (and fewer business days) on the job and a departure marred by a resume scandal.
Will Apple’s Move Bring A Real & Perhaps Better Google Maps To iOS? →
marketingland.tumblr.com
by Greg Sterling
After I wrote the story saying that Apple was going to replace Google Maps with its own product when it rolls out as part of iOS 6, I had a conversation with a friend. He reminded me that Apple is actually in control of the majority of elements of the Maps app on the…
“Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge
by Danny Sullivan
Hey, The Verge. Can I just call you Verge? We’ve got a little problem. Apparently you’ve grown past your gadget roots. In doing so, you’ve stumbled into just labeling a wide swath of legitimate marketers as scammers. By the way, in doing so, you’ve made yourself out to be scammers as well.
You know what I’m talking about, that giant feature article called Scamworld. It’s a good, scary, sad tale of scummy make-easy-money programs out there. I’d love it if not for this one thing:
Raygoza is an Internet Marketer — a 21st century snake oil salesman.
Here’s the issue. I’m an internet marketer, but I’m not a 21st century snake oil salesman. Neither are the thousands or millions of other people who perform internet marketing activities such as:
- search engine optimization
- email marketing
- paid search
- display advertising
- social media marketing
These are all legitimate internet marketing activities. I can see that The Verge itself does some of them. So how’d we end up being further described like this:
The term Internet Marketing describes both a particular business model used to sell fraudulent products and services online, and the community or subculture that embraces it. It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.
Wow. I’m in an airport right now dashing this out, but when I get home, I can’t wait to tell my boys this new term for what Daddy does.
Hey, don’t believe me that you’ve got it wrong? How about a look at Wikipedia. It has a page about Internet Marketing. What’s there is like what I describe, not the nightmare that you’ve redefined internet marketing to be.
Oh, but you mean — let me quote as I was informed — Internet Marketing. With Capital Letters. As your features editor tweeted to me:
we’re pretty clearly talking about a particular phenomenon, capital I capital M.
Oh, you’re pretty clearly talking about a scummy segment that pushes “Internet Marketing” as a make money scam. But you’ve done nothing, nada, in that giant huge article, to clarify there’s actually a broader, longer-standing discipline of Internet Marketing that has nothing to do with that.
But hey, if Nokia comes along and declares that all its Windows Phones are now iPhones, I suppose you’ll start calling them iPhones, too.
Please fix this error. Because it is an error. Then I can go back to loving The Verge again. Please?
“I’d say that Bing is even more competitive with Google than ever before. It’s definitely worth another look by anyone, and the competition between the two benefits everyone.”
—Danny Sullivan, The New Bing: Microsoft Tries Again With Search Meets Social
Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO →
searchengineland.com
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. We caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.
