“If you’re not a major brand or an essential resource that Google has to list, there’s really only one question you need to ask. Are you prepared to lose all your traffic from Google? That’s because for the non-essential people, being caught for paid links can be a death sentence, not a temporarily set-back.” —Danny Sullivan, on the latest brand getting attention over buying links, this time Dun & Bradstreet Credibility Corporation.
“Concurrently we have approximately 100 ideas floating around that people are testing – we test thousands in a year. Last year we ran around 20,000 experiments. Clearly they don’t all make it out there but we run the process very scientifically.” —
Amit Singhal, Google Fellow, during the opening keynote at SMX London this week.
For those unfamiliar with Amit Singhal - when he was hired at Google in 2000, he took a look at Sergey Brin’s code and entirely rewrote Google’s ranking algorithm.
“If we remove the drama and read between the lines this curriculum vitae mishigas is pretty academic; you don’t get canned from a resume hiccup when you are knocking it out of the park. If Yahoo appeared to be winning, we wouldn’t be having this discussion.” —Kevin Ryan offers his thoughts on Yahoo fixing its business. (via marketingland)