What did the VW dog, The Artist, Adele, and Angelina Jolie provide us that made what they did so successful? What was the tidbit of surprise and what unexpected gain did we get from each of them?
They sold their product without inflicting any pain on us.
This is the ultimate secret to successful marketing, innovation and user interface design. It’s the one thing we all share.
Source: searchengineland.com
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