• “Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge

“Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge

by Danny Sullivan

Hey, The Verge. Can I just call you Verge? We’ve got a little problem. Apparently you’ve grown past your gadget roots. In doing so, you’ve stumbled into just labeling a wide swath of legitimate marketers as scammers. By the way, in doing so, you’ve made yourself out to be scammers as well.

You know what I’m talking about, that giant feature article called Scamworld. It’s a good, scary, sad tale of scummy make-easy-money programs out there. I’d love it if not for this one thing:

Raygoza is an Internet Marketer — a 21st century snake oil salesman.

Here’s the issue. I’m an internet marketer, but I’m not a 21st century snake oil salesman. Neither are the thousands or millions of other people who perform internet marketing activities such as:

search engine optimization
email marketing
paid search
display advertising
social media marketing

These are all legitimate internet marketing activities. I can see that The Verge itself does some of them. So how’d we end up being further described like this:

The term Internet Marketing describes both a particular business model used to sell fraudulent products and services online, and the community or subculture that embraces it. It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.

Wow. I’m in an airport right now dashing this out, but when I get home, I can’t wait to tell my boys this new term for what Daddy does.

Hey, don’t believe me that you’ve got it wrong? How about a look at Wikipedia. It has a page about Internet Marketing. What’s there is like what I describe, not the nightmare that you’ve redefined internet marketing to be.

Oh, but you mean — let me quote as I was informed — Internet Marketing. With Capital Letters. As your features editor tweeted to me:

we’re pretty clearly talking about a particular phenomenon, capital I capital M.

Oh, you’re pretty clearly talking about a scummy segment that pushes “Internet Marketing” as a make money scam. But you’ve done nothing, nada, in that giant huge article, to clarify there’s actually a broader, longer-standing discipline of Internet Marketing that has nothing to do with that.

But hey, if Nokia comes along and declares that all its Windows Phones are now iPhones, I suppose you’ll start calling them iPhones, too.

Please fix this error. Because it is an error. Then I can go back to loving The Verge again. Please?

Source: marketingland.com