Concurrently we have approximately 100 ideas floating around that people are testing – we test thousands in a year. Last year we ran around 20,000 experiments. Clearly they don’t all make it out there but we run the process very scientifically.
Amit Singhal, Google Fellow, during the opening keynote at SMX London this week.
For those unfamiliar with Amit Singhal - when he was hired at Google in 2000, he took a look at Sergey Brin’s code and entirely rewrote Google’s ranking algorithm.