If you’re not a major brand or an essential resource that Google has to list, there’s really only one question you need to ask. Are you prepared to lose all your traffic from Google? That’s because for the non-essential people, being caught for paid links can be a death sentence, not a temporarily set-back.
Danny Sullivan, on the latest brand getting attention over buying links, this time Dun & Bradstreet Credibility Corporation.

Source: searchengineland.com

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