Survey: Most Users Support “Do Not Track” Idea, Don’t Want Websites To Collect Their Data
As part of the Amsterdam Privacy Conference held earlier this week in The Netherlands, professors from the UC Berkeley School of Law presented research on US consumer attitudes toward online privacy and the concept of “do not track” (DNT) in particular. The three professors behind the research, Chris Jay Hoofnagle, Jennifer M. Urban and Su Li, have published several consumer privacy studies, most recently in the context of mobile payments.
This new survey, supporting the report “Privacy and Modern Advertising,” was conducted among a nationally representative sample of 1,203 US adult internet users in Q1 of this year.
Source: marketingland.com
