How PRWeb Helps Distribute Crap Into Google & News Sites

by Danny Sullivan

“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites.

For those who somehow missed yesterday’s big tech news, PRWeb ran a press release saying that WiFi provider ICOA was being acquired by Google for $400 million. Plenty of outlets carried the news, until denials from both parties started circulating. Instead, the release appears to have been written by someone trying to pump up ICOA’s stock.

Read more about how how low-quality and inaccurate press releases can be distributed via PRWeb, which in turn pollutes Google News and other online news outlets. 

Source: searchengineland.com