Is there discrimination in Google's ad delivery?

A recent study found that Google ads associated with black identifying names were 25% more likely to have ads with the word “arrest” in them than ads that were associated with white identifying names.

Read more here.

4 Notes/ Hide

  1. everythingunoudontneed answered: Certainly is an intriguing as well as troubling proposition. Apparently ad delivery algorithms do indeed have the mind of their creators.
  2. pussreboots reblogged this from searchengineland and added:
    Interesting.
  3. searchengineland posted this