Whether it’s email signups or completed transactions, white paper downloads or new members of your social community, we’re all after the same thing — conversions. Cozy up tonight with a recent roundup of fabulous posts all about amplifying marketing efforts and boosting that conversions rate. Some focus on landing pages, others on paid ads, even local search. There’s something here for everyone. Happy reading!
It can be a little awkward when stores and shopping malls deck the halls for the winter holidays and push Black Friday deals when most of us still have cobwebs and jack-o-lanterns out on the front steps. But maybe they’re onto something…
It’s never too early to craft your site’s Cyber Monday and holiday retail strategy for paid search, social, even email campaigns. Check out these recent articles for choice tips, tactics, insights, and inspirations to guide you to a very merry e-Commerce season indeed.
Infographic — What Holiday Shoppers Want From Retailers In 2013
3 Paid Search Tips For A Successful Holiday Season
Fun & Games: How To Win Big With In-Game Advertising
Responsive Email: Avoid Defections By Improving Mobile Experiences
3 Tips For A Holly Jolly Social Media Holiday Season
Hmm, Google sure has been doing a lot of testing here and tinkering there as of late. What do these recent experiments suggest about this behemoth search engine and the future of marketing? Cruise through these posts from the last week and stay up to speed with the Big G!
The Curious Case Of Bing Search Results In Google Search Results
Ahh, display advertising. One of the most well known and long running forms of advertising continues to be one of the more dominant ways of getting your brand and message out there. Check out the latest in display advertising in this weekend’s aggregated post!
(Image Courtesy of The Guardian)
As our very own Monica Wright put it in a tweet last week at FutureM in Boston: "Mobile isn’t next, its now." We couldn’t agree more. Trying to keep up in the mobile marketing world? Look no further.
(Image Courtesy of fcw.com)
There’s nothing wrong with a little competition, Google. Since its launch, Bing has become a leading contender in the SEM world. From rebranding, to mimicking AdWords programs, here’s a round up of how Bing’s been competing when it comes to advertising.
(Image Courtesy of semvalet.com)