Can you believe it’s been 10 years? Here’s a look back at AdSense, its product role at Google, and how it’s changed.
Is there discrimination in Google's ad delivery?
A recent study found that Google ads associated with black identifying names were 25% more likely to have ads with the word “arrest” in them than ads that were associated with white identifying names.
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CMOs may not yet fully understand what big data is, but they know they need a plan.
According to a new report from the Nielsen-owned company, Vizu, 64% of online marketers say their budgets for paid social advertising is increasing this year.
