Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses.
Source: selnd.com
Yes it’s here, a list of the most expensive keywords in Google. This is only a partial list, but you can check out the full list here.
Source: searchengineland.com
Is Ask.com buying ads on Google that are designed specifically to get people to Ask.com just so they will click on ads there?
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage?
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District.
Source: searchengineland.com
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords.
Some Google users are noticing a new Google search interface with top down navigation, search options and filters. This leaves the question: What will Google do with all that white space?
Source: searchengineland.com
Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011
Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. One telling stat the company revealed in a blog post today: 134 million. That’s how many ads Google axed in 2011, a 136% rise from the year before. Back in 2008, the company only disapproved 25 million ads.
Source: searchengineland.com
AdWords To Automatically Match For Misspellings, Other Variants
misspellings, plurals, and other variations on a keyword or phrase. Now, Google will do all this automatically — as it does with organic results — with exact and phrase matching, though advertisers will be able to opt out.
The new behavior will take into account five different variations in language:
Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)
Singular/plural forms (“beach balls” and “beach ball”)
Stemming (“single serve” and “single serving”)
Accents (“hotel” and “hôtel”)
Abbreviations (“Dr.” versus “Doctor”)
Acronyms (“NYC” versus “New York City”)
The company says up to 7% of search queries include misspellings, and the longer the query, the more likely it is to contain some misspelling.
This is big news for PPC managers.
