Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities.
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords, rankings, traffic potential and Universal SERPs.
According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago.
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo.
According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share.
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.
Did you miss SMX West last week? One of the highlights was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” featuring Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. You can watch the full video here.
*Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?*
The two arrows point to stories in Bing results that are about Kara Swisher, with her picture shown authorship-style. But unlike Google’s results she’s not the author of these stories. She’s the subject.
Read more here.