With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That’s according to comScore’s Top 50 U.S. web properties list for the month.
This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named “Cyber Monday,” will see potential online sales exceeding Friday’s totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few years.
New data released by comScore shows that in the US “4 out of 5″ smartphone owners are visiting retail sites on their mobile devices. The total number of mobile-retail visitors was 85.9 million according to the measurement firm. Amazon was the leading retail destination with an audience of almost 50 million smartphone owners.
This makes perfect sense given the strength of Amazon’s brand and the early investments the company made in mobile and tablet app development. It is the site most often used in stores to check prices and product reviews. It is also the so-called “m-commerce” leader in the US.