Search Engine Land’s Danny Sullivan was featured in HubSpot’s impressive “History of SEO" slideshow on Slideshare earlier this week.
Going back in time to the dawn of modern search engines & SEO, Hubspot captured many of the search industry’s biggest moments to date!
We’ve seen a lot of changes over the years - and that includes Danny Sullivan’s shift to SearchEngineLand.com in 2006 and the launch of a new online marketing conference series, Search Marketing Expo.
Here are some highlights from the “History of SEO” timeline by Hubspot that we’ve covered on Search Engine Land since then:
- 2002 - Googlebombing is born; major “link bombs" continue to occur…
- 2006/2007- BMW banned for cloaking - Yet Another Debate About Cloaking Happens Again
- 2007 - Major Search Engines Unite & Embrace XML Sitemaps
- 2008 - Google Suggest Launches
- 2009 - Google Caffeine: Google’s New Search Engine Index Launches
- 2009 - Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change”
- 2010 - Decor My Eyes makes headlines in NYTimes, Google’s “Gold Standard” Search Results Take Big Hit
- 2010 - Google & Bing Confirm Social Signals Influence Search
- 2011 - JCPenney Caught in Link Scheme That Caused Google Rankings To Plummet
- 2011 - Panda Update first spotted, targeting Content Farms; Ongoing list of of Google Panda Updates here.
- 2011- The era of “Not Provided” begins - Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
- 2012- Google Launches “Penguin Update” Targeting Webspam In Search Results: Ongoing list of Google Penguin Updates here.
- 2012 - Google Launches Disavow Tool
Conversational search has natural language, semantic search and more built into it, and while it’s far from perfect, this really is one of those significant changes that makes even a “seen it all” person like me sit up and take notice.
Did you miss SMX West last week? One of the highlights was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” featuring Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. You can watch the full video here.
We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.
I’m not biased in favor of Apple or Google or Amazon or Facebook or any other company. I’m biased toward products that work. I’m biased toward wanting to see the products I already love work better. Writing about flaws doesn’t mean that I or anyone completely hates a product entirely, nor is biased against the company that makes that product.
Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki sat down this morning at SMX West. It was a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at Google.”