How do you think Google Glass will impact mobile technology, digital marketing and ultimately, how we use the internet?
Social media is not a random outlet or a sounding point. It is not a place for blind self-promotion. It is a tool, one that should be wielded with care and forethought.
“Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.”
-Danny Sullivan, Founding Editor of Search Engine Land and Marketing Land
Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. Read the full story here.
Source: searchengineland.com
Despite marketers’ adoption of social media, article writing, blogs and infographics, only about one-third of B2B marketers say their content marketing efforts are effective.
Source: marketingland.com
Is Ask.com buying ads on Google that are designed specifically to get people to Ask.com just so they will click on ads there?
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage?
Danny Sullivan asked Google’s Matt Cutts about “nofollowing” affiliate links a few weeks ago at SMX Advanced. Matt responded that although they handle the majority of affiliate links automatically, if you are at all worried, you should nofollow those links to be careful.
Source: searchengineland.com
(via To Market Niche Drugs, US Pharma Goes Online - eMarketer)
Looks like the pharma category is heating up when it comes to SEO and social.
