Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities.
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords, rankings, traffic potential and Universal SERPs.
According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago.
Conversational search has natural language, semantic search and more built into it, and while it’s far from perfect, this really is one of those significant changes that makes even a “seen it all” person like me sit up and take notice.