If you don’t think that online dating and sex tourism sites are fronts for prostitution and human trafficking, then you have your head in the sand… just Google it. Ads on Craigslist and Backpage.com pale in comparison to the volume that Google generates.
- Kathryn Griffin-Townsend, a former victim and anti-human-trafficking advocate
Researchers at Google found that incremental ad clicks went down by 85% if campaigns were paused entirely. Yes, organic results went up — but not nearly enough to make up for the loss from the paid ads.