Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. See the full infographic here.
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Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. See the full infographic here.

Source: marketingland.com

marketingland: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
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marketingland:

New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.

Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. As you can imagine, the “not provided” search query data will likely only increase. 
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Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. As you can imagine, the “not provided” search query data will likely only increase. 

Source: searchengineland.com

Google Analytics Goes Mobile

Good news for app developers and marketers - a new set of Google Analytics reports in beta called Mobile App Analytics help measure mobile apps activity.

Keywords were hidden in 29 percent of searches in April. That’s up from 22.5 percent in November, shortly after the change was made. Now “(not provided)” makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 percent of inbound traffic now comes from a black box.
Steve Myers, The Poynter Institute, on how Google’s (not provided) keywords are  impacting news sites more than ever. Can sites afford to not know 30% of the keywords driving traffic, and ultimately, the business derived from that traffic?

Source: searchengineland.com

How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic

Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK.

The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what’s happening. Come along, and Danny Sullivan explains more.