Yahoo takes aim, Google Analytics “measuring device”, and some Google themed lights (or lasers?) in the Google offices! Check out this week’s Search in Pics!
Autumn is in the air, and so is the sweet nerdy aroma of analytics! Curl up this weekend with some of our latest analytics-tastic resources — musings to metrics makeovers, and everything in between.
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Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. As you can imagine, the “not provided” search query data will likely only increase.
Keywords were hidden in 29 percent of searches in April. That’s up from 22.5 percent in November, shortly after the change was made. Now “(not provided)” makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 percent of inbound traffic now comes from a black box.