There’s no doubt in my mind that internet ad spend continues to see phenomenal growth. But how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren’t clear at all.
Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year.
IAB execs said it was a testament to digital marketing’s interactive capabilities that it’s been able to provide value, and draw increased investment, despite shaky economic times.
“Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4,” said David Silverman, a partner at PricewaterhouseCoopers LLP, which helps the IAB conduct its research.
The organization typically releases top-line revenue numbers in the first and third quarters, going into more detail in the second and fourth.