According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the internet or email. If there are roughly 250 million adults in the US that would mean just under 38 million people are “non-internet users.”
There’s no doubt in my mind that internet ad spend continues to see phenomenal growth. But how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren’t clear at all.
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Did Google’s Search Results Get Better Or Worse?
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not.