Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today by Social Media Examiner.
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Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today by Social Media Examiner.

Source: searchengineland.com

Despite the long term value of investing in creating an in-house testing environment, which pulls from every contributing profession to website development and brand marketing, most companies won’t consider it.
Kim Kraus Berg on The Value Of Testing Website Usability & Search Engine Performance

Source: searchengineland.com

You know that argument - if you rank organically, you don’t need paid search, right? Well, that’s not the case.
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You know that argument - if you rank organically, you don’t need paid search, right? Well, that’s not the case.

Source: searchengineland.com

This Pinterest Scammer Is Making More Than $1,000 a Day

It’s nothing personal, just business.

(via theatlantic)

How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic

Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK.

The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what’s happening. Come along, and Danny Sullivan explains more.

It’s not your imagination. Google is showing a new “Latest Posts” section for some Google+ pages and profiles alongside its regular results. 
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It’s not your imagination. Google is showing a new “Latest Posts” section for some Google+ pages and profiles alongside its regular results. 

Source: searchengineland.com

In a research project conducted by Slingshot SEO, the company reported that “‘direct visits’ were getting more credit for conversions under a last-touch model, as they were often the last interaction before a conversion. As a result, other channels like ‘organic search,’ ‘paid advertising,’ and ‘referrals’ were typically undervalued.” Slingshot SEO said that consumers on average “took 2.79 interactions before converting” and that the final touch or step before the conversion “was typically a direct visit to the site or a branded keyword search.” The chart above shows the channels that were overvalued and undervalued. The negative (orange) cells reflect how much the channel was overvalued; the green or positive cells indicate the percent by which the channel was undervalued.
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In a research project conducted by Slingshot SEO, the company reported that “‘direct visits’ were getting more credit for conversions under a last-touch model, as they were often the last interaction before a conversion. As a result, other channels like ‘organic search,’ ‘paid advertising,’ and ‘referrals’ were typically undervalued.” Slingshot SEO said that consumers on average “took 2.79 interactions before converting” and that the final touch or step before the conversion “was typically a direct visit to the site or a branded keyword search.”

The chart above shows the channels that were overvalued and undervalued. The negative (orange) cells reflect how much the channel was overvalued; the green or positive cells indicate the percent by which the channel was undervalued.

Source: searchengineland.com

What did the VW dog, The Artist, Adele, and Angelina Jolie provide us that made what they did so successful? What was the tidbit of surprise and what unexpected gain did we get from each of them?

They sold their product without inflicting any pain on us.

This is the ultimate secret to successful marketing, innovation and user interface design. It’s the one thing we all share.

The Ultimate Secret For Successful Marketing & Web Design

Source: searchengineland.com

Conrad Saam of UrbanSpoon offers his perspective of using user-generated content in three unlikely examples. Here’s his contribution to the “Jesus is ___” campaign. 
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Conrad Saam of UrbanSpoon offers his perspective of using user-generated content in three unlikely examples. Here’s his contribution to the “Jesus is ___” campaign. 

Source: searchengineland.com

You need to prove that SEO was part of a transaction path. With full attribution, you can see where organic search impacts paid search. You can do this, even in Google Analytics. Imagine demonstrating a graph like this to your CEO or your clients.
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You need to prove that SEO was part of a transaction path. With full attribution, you can see where organic search impacts paid search. You can do this, even in Google Analytics. Imagine demonstrating a graph like this to your CEO or your clients.

Source: searchengineland.com