Instagram Makes Nice With Revised New Terms Of Use. Will Users Be Satisfied?
Instagram’s Kevin Systrom didn’t offer any clarification of the section that states, “You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.” This would seem to violate a key tenet of the Federal Trade Commission’s stance on Internet advertising — that ads should be labeled as ads.
Survey: Most Users Support “Do Not Track” Idea, Don’t Want Websites To Collect Their Data
As part of the Amsterdam Privacy Conference held earlier this week in The Netherlands, professors from the UC Berkeley School of Law presented research on US consumer attitudes toward online privacy and the concept of “do not track” (DNT) in particular. The three professors behind the research, Chris Jay Hoofnagle, Jennifer M. Urban and Su Li, have published several consumer privacy studies, most recently in the context of mobile payments.
This new survey, supporting the report “Privacy and Modern Advertising,” was conducted among a nationally representative sample of 1,203 US adult internet users in Q1 of this year.
Source: marketingland.com
Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011
Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. One telling stat the company revealed in a blog post today: 134 million. That’s how many ads Google axed in 2011, a 136% rise from the year before. Back in 2008, the company only disapproved 25 million ads.
Source: searchengineland.com
Danny Sullivan was graciously the trial run for the first attempt at this regular series produced by SLCSEM.org - Utah’s Professional Association of Search & Digital Marketers. The format is an informal Q&A with keynote speakers visiting Utah and speaking to a crowd of #SLCSEM SEO’s, brand marketers and search advertising professionals.
The sound goes in & out a little (fixing audio for next event), so we’ve included the questions in slides within the video & below for reference.
Questions asked in this video:
1. What is your favorite word or acronym in Search Marketing today?
2. What is your LEAST favorite word or acronym in Search Marketing?
3. What aspects of Search & Social turn you on?
4. What about search & social media turn you off?
5. What is your favorite search feature or tool — past or present?
6. What search feature do you hate the most?
7. What is your favorite search term or keyword query to test algo changes with?
8. If you weren’t doing this for a profession, what other profession would you most like to do?
9. What SEO/SEM activity would you NOT want to do?
10. If heaven exists & Steve Jobs is there, what do you want to hear him say if you see him there?
Interview by: Elisabeth Osmeloski (@ElisabethOs), President of SLCSEM.org, also Executive Features Editor of Search Engine Land.
![Marin Software estimates that nearly one-quarter (23%) of “Google’s US paid-search spend [by December 2012] will come from mobile campaigns.” If that’s true, Google will be seeing billions in mobile revenue.](http://24.media.tumblr.com/tumblr_m1hwj98ZBQ1rpu6rao1_1280.png)
Marin Software estimates that nearly one-quarter (23%) of “Google’s US paid-search spend [by December 2012] will come from mobile campaigns.” If that’s true, Google will be seeing billions in mobile revenue.
Source: searchengineland.com
How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK.
The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what’s happening. Come along, and Danny Sullivan explains more.
