In case you missed it last week - according to a report in Computerworld, Google has violated German data protection and privacy rules with its new Google Maps app for the iPhone. When users install the app and agree to the terms and conditions there’s a check box that authorizes Google to collect “anonymous” user location data. The fact that this box is an opt-out (rather than an opt-in) violates German privacy regulations, which require “informed consent” where personal data collection is involved.
The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend).
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.
The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.
In contrast to the dismal assessments of Apple Maps that you’ve been reading, I actually don’t believe when it comes to local search that Apple is quite as far behind as people imagine.