*Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?*
The two arrows point to stories in Bing results that are about Kara Swisher, with her picture shown authorship-style. But unlike Google’s results she’s not the author of these stories. She’s the subject.
Read more here.
In case you were wondering, HuffPo is still at it (successfully), as their article explaining all the various ways we search for the Super Bowl start time ranks number one in Google. With an expired image as the main attraction.
Read more about The Lead Up To the Super Bowl: How Are We Searching?
by Matt McGee
If you happened to do certain abortion-related searches in the past few days, you might’ve been surprised to see the late Truman Capote getting Google+ Authorship credit for an article from The New York Times.
What makes it odd, of course, is that Capote died in 1984. He wrote numerous classics that showed up on the Times bestseller list but, as far as I know, he never actually wrote for the Times itself — and he certainly didn’t write an article that was first published in 2010.
Capote also died a couple decades too soon to have a Google+ account, which makes this search result — shared with us by Times columnist Noam Cohen — all the more unusual.