If Google+ data isn’t being used — and since authorship is so closely tied to that — then is the whole idea of Author Rank a myth, and being worried about authorship a waste of time?
No.
*Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?*
The two arrows point to stories in Bing results that are about Kara Swisher, with her picture shown authorship-style. But unlike Google’s results she’s not the author of these stories. She’s the subject.
Read more here.
Source: searchengineland.com
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.
Source: searchengineland.com
In case you were wondering, HuffPo is still at it (successfully), as their article explaining all the various ways we search for the Super Bowl start time ranks number one in Google. With an expired image as the main attraction.
Read more about The Lead Up To the Super Bowl: How Are We Searching?
We're hiring!
For three positions, in fact. And it just happens to be coincidental that this is our 600th post on Tumblr, too.
Google’s Authorship Fail: How Truman Capote Was Credited As A NYT Writer 28 Years After His Death
by Matt McGee
If you happened to do certain abortion-related searches in the past few days, you might’ve been surprised to see the late Truman Capote getting Google+ Authorship credit for an article from The New York Times.
What makes it odd, of course, is that Capote died in 1984. He wrote numerous classics that showed up on the Times bestseller list but, as far as I know, he never actually wrote for the Times itself — and he certainly didn’t write an article that was first published in 2010.
Capote also died a couple decades too soon to have a Google+ account, which makes this search result — shared with us by Times columnist Noam Cohen — all the more unusual.
Source: searchengineland.com
When Google News Fails, Here’s How To Fix It
In recent months, many of the “fresh” news stories featured on the Google news homepage are days, or even months out of date. So what’s the story?
