Google’s Knowledge Graph is geared towards making searchers’ lives easier — you know, by presenting the information they’re seeking for right there in the search engine result page. But what of businesses ranking well for those very search terms, and packing that very information on their own websites? <pout>
One of the best ways to keep an edge over the Knowledge Graph is with, well, knowledge. Check out our freshest posts on Google’s Knowledge Graph, including new features to hit the Graph and an in-depth look at whether or not you should adjust your business strategy to suit the SERPs.
You would think that when you search for something in Google and an image appears in Knowledge Graph that the image would be rated PG-13.
"…when a Knowledge Graph box about the Seattle Mariners doesn’t contain a single link to Mariners.com, and has several internal Google links instead, critics have an opportunity to continue accusing Google of promoting itself at the expense of relevancy."
Matt McGee on potential criticism regarding Google’s Knowledge Graph.