Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities.
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords, rankings, traffic potential and Universal SERPs.
According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago.
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.
Define Media Group released statistics from 87 different web sites on the image the new Google Image Search design features have impacted publishers web sites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.