Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities.
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords, rankings, traffic potential and Universal SERPs.
According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago.
According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers.
In case you missed it. (From our sister site marketingland.com)
Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. See the full infographic here.
Source: marketingland.com
New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.
Source: searchengineland.com
Study: Google Image Search Referrer Traffic Drops 63% Since Upgrade
Define Media Group released statistics from 87 different web sites on the image the new Google Image Search design features have impacted publishers web sites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.
Feeling like you’re out of ideas of what to test for your next PPC campaign? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider.
Klout Announces Bing Integration & Begins To Filter Instagram Data Into User Scores
Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages.
