WSJ reports Yahoo board has approved a $1.1 billion deal — in cash — to purchase Tumblr.
Big news. Congrats, Tumblr!
There’s no doubt in my mind that internet ad spend continues to see phenomenal growth. But how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren’t clear at all.
Source: marketingland.com
If Google+ data isn’t being used — and since authorship is so closely tied to that — then is the whole idea of Author Rank a myth, and being worried about authorship a waste of time?
No.
*Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?*
The two arrows point to stories in Bing results that are about Kara Swisher, with her picture shown authorship-style. But unlike Google’s results she’s not the author of these stories. She’s the subject.
Read more here.
Source: searchengineland.com
Microsoft announced a new research project named ViralSearch, which lets you search and navigate cascades of people passing content on social media and distinguish between things that are not just popular but also become viral.
Here is a video from Jake Hofman of Microsoft Research explaining how it works.
I’ve come to realize that I don’t want Facebook to show me everything in the same way that Twitter does.
Source: marketingland.com
Clearly there’s a lot of balancing that needs to go on: the balancing of Venables’ right to anonymity vs. the public’s right to discover or discuss public information. Then there’s the practical challenge of regulating (and holding responsible) social media and search sites vs. the ability of those sites to constrain or regulate their users’ behavior.
After warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running its advertorials?
Read more.
Source: searchengineland.com
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.
Source: searchengineland.com
