Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
Today’s Google logo is a tribute to Jazz singer Ella Fitzgerald who was born in Newport News, Virginia on this day in 1917. After taking the stage at Apollo Theater’s amateur night in 1934, Fitzgerald went on to become one of the most famous Jazz singers in the world, winning 18 Grammy Awards and selling more than 40 million albums.
Today Google is honoring the life of Leonhard Euler, a renowned Swiss mathematician who is credited with founding the concepts of most modern math including the notion of a mathematical function. Today on April 15, 1707 – 306 years ago today, Leonhard Euler was born in Basel, Switzerland. 76 years later, he died on September 18, 1783 in Saint Petersburg Russia.
Google and math go well together, don’t you think?