According to a report from GlobalWebIndexOne, Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth.
Even the White House can’t escape the Pinterest hype. On Saturday the White House officially joined Pinterest, and did so in fashion. Upon joining the ranks of the lay-pinners, the White House announced the “White House Social” on December 17th to kick-off their Pinterest presence.
Nielsen’s 2012 Social Media Report is out and the big winner is (drum roll please)… Pinterest. With a 1,047% increase in unique PC visitors, the platform is aiming to surpass LinkedIn this year.
- 17 out of 24 sites (71%) have more female than male users.
- Most male-dominated site? Slashdot then Hacker News and Stack Overflow.
- Most female-dominated site? Pinterest then Goodreads and Blogger.
- Facebook and Twitter have the same gender distribution: 40% male, 60% female.
- The only sites in this survey with more male than female users are Quora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot.
Wonder where Google+ falls - any guesses?
Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the same surge in traffic as others have, but for many others the impact is very real. Now marketers, publishers and community managers are asking, how do we track our content? How do we measure up to other sites? Are people really seeing our content if it’s not driving traffic? And most importantly, will this platform drive revenue?
After a bit of a rant on Twitter about not knowing what the heck is going on with our content on Pinterest, Lexie Kier introduced me to Curalate, a new image moderating tool to help us “listen” to curated content. According to Apu Gupta, Curalate’s CEO and co-founder, “Pinterest finally makes it possible for people to not just “like” a brand, but to actually express their love for the specific products they care about. Engagement no longer has to be about brands and their posts, it can be centered around the actual products they make. The implications to how brands use this information for modifying their content, commerce, and advertising strategies is potentially far reaching.”
It’s not just about referral traffic anymore.