Piper Jaffray “Street Test” Of Google vs. Siri Misses The Point
by Greg Sterling
Google Gets a “B+” Siri Gets a “D”
- Google understands 100% of the questions (not surprisingly, since they are keyed in)
- Google replies accurately 86% of the time
- Siri comprehends 83% of queries in noisy conditions, 89% in a quiet room
- Siri answers accurately 62% of the time on the street and 68% in a quiet room.
Siri Isn’t a Search Engine
The incorrect assumption and fundamental conceptual error that the test makes is that Siri is a search engine and should be judged as such. It’s not. And most people don’t use Siri as a substitute for Google at present.
Google Is a Search Engine
By contrast, Google is a search engine and has a massive corpus of data from which to draw — still mostly in the form of links to third party documents and sites. Apple simply doesn’t have the same data and information to make available to Siri.
Results Are No Surprise
Because Siri can only access limited data silos — although its primary functions don’t involve retrieving information on the web — it should come as no surprise that Siri’s “ass got kicked” by Google.