During last night’s SOTU, Google was plotting how the speech impacted search queries.
Source: searchengineland.com
Google, Yahoo Agree: Democrats Searched More Than Republicans During Political Conventions
The dust has settled on both the Republican and Democratic national conventions and, while we don’t know who’ll ultimately get the most votes, it’s clear that Democrats won the day where search activity is concerned.
Both Google and Yahoo have analyzed their users’ searches during the two conventions, and both show that search activity spiked significantly more during last week’s Democratic National Convention (DNC).
Source: searchengineland.com
Democrats Like To Mix Politics & Social Media More Than Republicans, Independents [Study]
According to a new study from the Pew Internet and American Life Project, Democrats are more likely than Republicans and Independents to say that social networking sites are important. And they’re also more likely to say that they’ve become more active politically because of their interactions on social media sites.
Source: marketingland.com
Gap Between Presidential Rivals Narrows In Online Display Ad Race
President Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and we’ve seen plenty of evidence of this in his race for re-election. But now, at least when it comes to online display advertising, the gap between Obama and his Republican rival, Mitt Romney, has narrowed, according to a new report from comScore.
