Keywords were hidden in 29 percent of searches in April. That’s up from 22.5 percent in November, shortly after the change was made. Now “(not provided)” makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 percent of inbound traffic now comes from a black box.
Steve Myers, The Poynter Institute, on how Google’s (not provided) keywords are impacting news sites more than ever. Can sites afford to not know 30% of the keywords driving traffic, and ultimately, the business derived from that traffic?
Source: searchengineland.com
