SEO = search engine optimization = optimizing content for search engines, right? Well, if a search engine’s jobs is to satisfy users’ queries, then SEO is as much about making content that’s friendly, accessible, and relevant to users, as is it is to Google and Bing.
If you’re responsible for a website, SEO is a cornerstone of your life. Nurture your SEO know-how with a handful of the latest posts in our All Things SEO column — from tips to prioritizing SEO tasks for the year ahead, to in-depth discussions on appropriate attribution. Enjoy!
(And one bonus from our sister site Marketing Land!)
Happy Sunday, readers! What a perfect day to work on your AdWords campaign. From hidden little tricks to optimizing the “big stuff”, check out our round up of the latest in paid search to make you an AdWords superstar!
Check out Search Engine Land’s ongoing “Year in Review”….
Whether it’s email signups or completed transactions, white paper downloads or new members of your social community, we’re all after the same thing — conversions. Cozy up tonight with a recent roundup of fabulous posts all about amplifying marketing efforts and boosting that conversions rate. Some focus on landing pages, others on paid ads, even local search. There’s something here for everyone. Happy reading!
It can be a little awkward when stores and shopping malls deck the halls for the winter holidays and push Black Friday deals when most of us still have cobwebs and jack-o-lanterns out on the front steps. But maybe they’re onto something…
It’s never too early to craft your site’s Cyber Monday and holiday retail strategy for paid search, social, even email campaigns. Check out these recent articles for choice tips, tactics, insights, and inspirations to guide you to a very merry e-Commerce season indeed.
Infographic — What Holiday Shoppers Want From Retailers In 2013
3 Paid Search Tips For A Successful Holiday Season
Fun & Games: How To Win Big With In-Game Advertising
Responsive Email: Avoid Defections By Improving Mobile Experiences
3 Tips For A Holly Jolly Social Media Holiday Season
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.