Feeling like you’re out of ideas of what to test for your next PPC campaign? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider.
Announced last week - Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the organic search results.
Source: searchengineland.com
Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app mobile display ads on smartphones.
Yes it’s here, a list of the most expensive keywords in Google. This is only a partial list, but you can check out the full list here.
Source: searchengineland.com
According to the Search Agency’s State of Paid Search report for the third quarter, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains.
Source: searchengineland.com
Bing Ads is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline.
Source: searchengineland.com
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District.
Source: searchengineland.com
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords.
