Whether it’s email signups or completed transactions, white paper downloads or new members of your social community, we’re all after the same thing — conversions. Cozy up tonight with a recent roundup of fabulous posts all about amplifying marketing efforts and boosting that conversions rate. Some focus on landing pages, others on paid ads, even local search. There’s something here for everyone. Happy reading!
It can be a little awkward when stores and shopping malls deck the halls for the winter holidays and push Black Friday deals when most of us still have cobwebs and jack-o-lanterns out on the front steps. But maybe they’re onto something…
It’s never too early to craft your site’s Cyber Monday and holiday retail strategy for paid search, social, even email campaigns. Check out these recent articles for choice tips, tactics, insights, and inspirations to guide you to a very merry e-Commerce season indeed.
Infographic — What Holiday Shoppers Want From Retailers In 2013
3 Paid Search Tips For A Successful Holiday Season
Fun & Games: How To Win Big With In-Game Advertising
Responsive Email: Avoid Defections By Improving Mobile Experiences
3 Tips For A Holly Jolly Social Media Holiday Season
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app mobile display ads on smartphones.