It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.
The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.
If you create great content, can you get your site ranked? Or will we allow authorship, canonicals, schema, and manipulation of keywords to become the new normal?
Jenny Halasz, talking about how the average small business can’t afford to keep up, especially when the average retainer fee for an SEO agency is $2500-$5000.
Read more about the issues of ranking solely on content in her latest article: Have Keywords Stopped Being A Proxy To The Customer?
Infographic: The Death Of SEO, Failed Predictions Over The Years
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”
Do you remember the “Google Dance?” It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. And while the Google Dance is back and happening in various ways, remember, you don’t have to go out on the dance floor.
Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]
According to the SEMPO State Of Search Marketing Report, about nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. Read more about the report here.