Do you remember the “Google Dance?” It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. And while the Google Dance is back and happening in various ways, remember, you don’t have to go out on the dance floor.
Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]
According to the SEMPO State Of Search Marketing Report, about nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. Read more about the report here.
Google has moved well beyond word matching and onto matching based on intent. That’s exactly what happened with electronics store h. h. gregg.