If you create great content, can you get your site ranked? Or will we allow authorship, canonicals, schema, and manipulation of keywords to become the new normal?
Jenny Halasz, talking about how the average small business can’t afford to keep up, especially when the average retainer fee for an SEO agency is $2500-$5000.
Read more about the issues of ranking solely on content in her latest article: Have Keywords Stopped Being A Proxy To The Customer?
Infographic: The Death Of SEO, Failed Predictions Over The Years
SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”
Do you remember the “Google Dance?” It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. And while the Google Dance is back and happening in various ways, remember, you don’t have to go out on the dance floor.
Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]
According to the SEMPO State Of Search Marketing Report, about nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. Read more about the report here.