Matt Cutts asked and answered, “What should we expect in the next few months in terms of SEO for Google?” Here are ten points Matt addressed, including the upcoming Penguin update, sympathy for sites that were borderline hit by Panda, and authority boosts for sites in certain niches.
Feeling like you’re out of ideas of what to test for your next PPC campaign? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider.
Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. Read the full story here.
Source: searchengineland.com
Bing Ads is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline.
Source: searchengineland.com
(via To Market Niche Drugs, US Pharma Goes Online - eMarketer)
Looks like the pharma category is heating up when it comes to SEO and social.
