Big news from Google today!
First, in a continued effort to prevent sites with poor quality content from reaching the top of search results, Google’s Matt Cutts announced the release of version 4.0 of the Panda algorithm.
Additionally, Google also released an update to the Payday Loan algorithm that specifically targets “very spammy queries.”
Check out the links above for latest in the stream of updates sent out by the Big G this morning!
SEO = search engine optimization = optimizing content for search engines, right? Well, if a search engine’s jobs is to satisfy users’ queries, then SEO is as much about making content that’s friendly, accessible, and relevant to users, as is it is to Google and Bing.
If you’re responsible for a website, SEO is a cornerstone of your life. Nurture your SEO know-how with a handful of the latest posts in our All Things SEO column — from tips to prioritizing SEO tasks for the year ahead, to in-depth discussions on appropriate attribution. Enjoy!
(And one bonus from our sister site Marketing Land!)
Define Media Group released statistics from 87 different web sites on the image the new Google Image Search design features have impacted publishers web sites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.
After all, people are the new algorithm we should all be chasing.
“Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.”