SEO = search engine optimization = optimizing content for search engines, right? Well, if a search engine’s jobs is to satisfy users’ queries, then SEO is as much about making content that’s friendly, accessible, and relevant to users, as is it is to Google and Bing.
If you’re responsible for a website, SEO is a cornerstone of your life. Nurture your SEO know-how with a handful of the latest posts in our All Things SEO column — from tips to prioritizing SEO tasks for the year ahead, to in-depth discussions on appropriate attribution. Enjoy!
(And one bonus from our sister site Marketing Land!)
Define Media Group released statistics from 87 different web sites on the image the new Google Image Search design features have impacted publishers web sites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.
After all, people are the new algorithm we should all be chasing.
“Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.”
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.
The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.