The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.
Define Media Group released statistics from 87 different web sites on the image the new Google Image Search design features have impacted publishers web sites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.
Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google
Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing EU antitrust review against Google.
Read more about how this research is more of a not-so-hidden attack against Google here.
Did you miss SMX West last week? One of the highlights was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” featuring Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. You can watch the full video here.