Happy Sunday, readers! What a perfect day to work on your AdWords campaign. From hidden little tricks to optimizing the “big stuff”, check out our round up of the latest in paid search to make you an AdWords superstar!
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. As you can imagine, the “not provided” search query data will likely only increase.
If you create great content, can you get your site ranked? Or will we allow authorship, canonicals, schema, and manipulation of keywords to become the new normal?
Jenny Halasz, talking about how the average small business can’t afford to keep up, especially when the average retainer fee for an SEO agency is $2500-$5000.
Read more about the issues of ranking solely on content in her latest article: Have Keywords Stopped Being A Proxy To The Customer?