The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.
Danny Sullivan was graciously the trial run for the first attempt at this regular series produced by SLCSEM.org - Utah’s Professional Association of Search & Digital Marketers. The format is an informal Q&A with keynote speakers visiting Utah and speaking to a crowd of #SLCSEM SEO’s, brand marketers and search advertising professionals.
The sound goes in & out a little (fixing audio for next event), so we’ve included the questions in slides within the video & below for reference.
Questions asked in this video:
1. What is your favorite word or acronym in Search Marketing today?
2. What is your LEAST favorite word or acronym in Search Marketing?
3. What aspects of Search & Social turn you on?
4. What about search & social media turn you off?
5. What is your favorite search feature or tool — past or present?
6. What search feature do you hate the most?
7. What is your favorite search term or keyword query to test algo changes with?
8. If you weren’t doing this for a profession, what other profession would you most like to do?
9. What SEO/SEM activity would you NOT want to do?
10. If heaven exists & Steve Jobs is there, what do you want to hear him say if you see him there?
Interview by: Elisabeth Osmeloski (@ElisabethOs), President of SLCSEM.org, also Executive Features Editor of Search Engine Land.
Researchers at Google found that incremental ad clicks went down by 85% if campaigns were paused entirely. Yes, organic results went up — but not nearly enough to make up for the loss from the paid ads.