It can be a little awkward when stores and shopping malls deck the halls for the winter holidays and push Black Friday deals when most of us still have cobwebs and jack-o-lanterns out on the front steps. But maybe they’re onto something…
It’s never too early to craft your site’s Cyber Monday and holiday retail strategy for paid search, social, even email campaigns. Check out these recent articles for choice tips, tactics, insights, and inspirations to guide you to a very merry e-Commerce season indeed.
Infographic — What Holiday Shoppers Want From Retailers In 2013
3 Paid Search Tips For A Successful Holiday Season
Fun & Games: How To Win Big With In-Game Advertising
Responsive Email: Avoid Defections By Improving Mobile Experiences
3 Tips For A Holly Jolly Social Media Holiday Season
There’s nothing wrong with a little competition, Google. Since its launch, Bing has become a leading contender in the SEM world. From rebranding, to mimicking AdWords programs, here’s a round up of how Bing’s been competing when it comes to advertising.
(Image Courtesy of semvalet.com)
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50% of Bing users click the first result, and more than 75% click there if the first result includes Bing’s deep links.