It’s no secret online shopping has skyrocketed. Yet for the companies who are selling products there’s more at stake with Google Shopping than just hoping shoppers will click “buy”. Check out a round up of the latest with Google Shopping!
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Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.