marketingland: Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters
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Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters

marketingland: Google Introduces Digital Couponing And Loyalty Solution “Zavers”
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marketingland:

Google Introduces Digital Couponing And Loyalty Solution “Zavers”

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Study: Mobile And Video Are Key Drivers Of Apparel Purchases

Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.