Got a burning question and need a fast answer? ChaCha is your best bet.
A study published yesterday by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile devices. It found that “ChaCha delivered the highest quality responses consistently across the largest group of categories and question types.”
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.
The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.
In contrast to the dismal assessments of Apple Maps that you’ve been reading, I actually don’t believe when it comes to local search that Apple is quite as far behind as people imagine.
In iOS 6, Siri has the ability to tweet from the lock screen. There is no way that could be a problem….
It’s not just about the hardware today - there are some software-related announcements too, including details about Siri, Apple Maps and Passbook, Apple’s mobile wallet.
The cool thing about Nina? It’s meant replace horrible IVR phone trees.
Piper Jaffray “Street Test” Of Google vs. Siri Misses The Point
by Greg Sterling
Google Gets a “B+” Siri Gets a “D”
- Google understands 100% of the questions (not surprisingly, since they are keyed in)
- Google replies accurately 86% of the time
- Siri comprehends 83% of queries in noisy conditions, 89% in a quiet room
- Siri answers accurately 62% of the time on the street and 68% in a quiet room.
Siri Isn’t a Search Engine
The incorrect assumption and fundamental conceptual error that the test makes is that Siri is a search engine and should be judged as such. It’s not. And most people don’t use Siri as a substitute for Google at present.
Google Is a Search Engine
By contrast, Google is a search engine and has a massive corpus of data from which to draw — still mostly in the form of links to third party documents and sites. Apple simply doesn’t have the same data and information to make available to Siri.
Results Are No Surprise
Because Siri can only access limited data silos — although its primary functions don’t involve retrieving information on the web — it should come as no surprise that Siri’s “ass got kicked” by Google.
Well is it?