First there was Siri: Apple’s virtual assistant that could help you with everything from scheduling appointments, to reading texts, to searching for the closest sushi restaurant. Then there was Google Now.
Finally, this past April, Cortana was released by Microsoft as an answer and new alternative to the two previously released virtual assitant / voice search options. So what did this new, Halo-inspired assitant have to offer?
A whole lot more, some are saying. Promising to combine the best aspects of Siri and Google Now into one, Cortana hopes to blow the popular and sassy Siri and functionality-driven Google Now out of the water.
Check out the latest news and updates from the newly released application, and feel free to let us know whether or not Cortana would be enough to convince you to switch to Microsoft mobile devices.
Got a burning question and need a fast answer? ChaCha is your best bet.
A study published yesterday by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile devices. It found that “ChaCha delivered the highest quality responses consistently across the largest group of categories and question types.”
It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.
The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri.
In contrast to the dismal assessments of Apple Maps that you’ve been reading, I actually don’t believe when it comes to local search that Apple is quite as far behind as people imagine.
In iOS 6, Siri has the ability to tweet from the lock screen. There is no way that could be a problem….
It’s not just about the hardware today - there are some software-related announcements too, including details about Siri, Apple Maps and Passbook, Apple’s mobile wallet.
The cool thing about Nina? It’s meant replace horrible IVR phone trees.