Well, search marketing friends - as quickly as it came, it has gone. Advanced took place last week in lovely Seattle - and boy, was it a packed house. Couldn’t make it out to the show? Fear not, we have an exquisite roundup of coverage from our expert editors and brilliant contributors - including a play-by-play of the cherished You & A with and the Microsoft Keynote from Day 2. It’s all here. Enjoy! (And we hope to see you in person next year!)
Up Close @ SMX Advanced: Conversion Rate Rockstars
Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer
Up Close @SMX Advanced: The Periodic Table Of SEO Elements
Up Close @ SMX: Enhancing Results With Structured Data & Markup
Up Close @ SMX Advanced: Local Super Therapy Session
Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search
Matt Cutts: New Payday Loan Algorithm Update Coming, More News From SMX Advanced 2014 Keynote
According to recent studies, event marketing is the most effective in generating leads and leading to overall brand awareness.
An increased number of CMOs say their organizations are underprepared to capitalize on what is dubbed a “data explosion” — 82% reported being unready, compared to 71% three years before.