Social media is not a random outlet or a sounding point. It is not a place for blind self-promotion. It is a tool, one that should be wielded with care and forethought.
Nielsen’s 2012 Social Media Report is out and the big winner is (drum roll please)… Pinterest. With a 1,047% increase in unique PC visitors, the platform is aiming to surpass LinkedIn this year.
Back in August, Simply Measured discovered that 40% of brands had adopted Instagram. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st.