Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities.
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords, rankings, traffic potential and Universal SERPs.
According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago.
Over the past three months, Google’s share of unique searchers had dipped below 80%, suggesting it has lost some regular searchers.