Mobile publishing platform Onswipe says that the iPad is responsible for 98% of all tablet-based traffic to its publisher partners. All other tablets drive less than 2% of web traffic combined.
Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.
Piper Jaffray “Street Test” Of Google vs. Siri Misses The Point
by Greg Sterling
Google Gets a “B+” Siri Gets a “D”
- Google understands 100% of the questions (not surprisingly, since they are keyed in)
- Google replies accurately 86% of the time
- Siri comprehends 83% of queries in noisy conditions, 89% in a quiet room
- Siri answers accurately 62% of the time on the street and 68% in a quiet room.
Siri Isn’t a Search Engine
The incorrect assumption and fundamental conceptual error that the test makes is that Siri is a search engine and should be judged as such. It’s not. And most people don’t use Siri as a substitute for Google at present.
Google Is a Search Engine
By contrast, Google is a search engine and has a massive corpus of data from which to draw — still mostly in the form of links to third party documents and sites. Apple simply doesn’t have the same data and information to make available to Siri.
Results Are No Surprise
Because Siri can only access limited data silos — although its primary functions don’t involve retrieving information on the web — it should come as no surprise that Siri’s “ass got kicked” by Google.
Search Engine Land will be there, so stay tuned for more out of Google I/O today.
Where Will Surface And Windows Phone 8 Be A Year From Now?
by Greg Sterling
There were two big announcements this week coming out of Microsoft: the Surface tablet PC and the new mobile OS, Windows 8, which will be closely aligned with the desktop version of 8. At the same time the company announced that it had reached 100,000 mobile apps for the Windows Phone.
What now comes into clearer focus is Microsoft’s larger integrated PC-mobile push. This is Microsoft’s “one-two punch” and effort — last ditch according to some — to slow the iPad and deterioration of the PC market and re-insert itself into the consumer conversation.
Is This “Desperation” or a Bold New Vision?
Let’s examine what was announced and consider the potential impact of these products on the market. Pundits, observers and prognosticators appear generally divided into two camps. One holds that “Microsoft is desperate” and these efforts are likely to falter. The other argues that these are bold, exciting moves and will revive the Microsoft franchise.
I’m somewhere in the middle of these opposing views. Yet I’m also skeptical that these new products will radically transform Microsoft’s place in the market, as some are predicting. Most likely Microsoft’s Surface will negatively impact other PC sales and the Windows Phone 8 will have a modestly positive impact on handset sales.