In less than two weeks, the GoldieBlox “Princess Machine” video showing girls building a Rube Goldberg machine set to the “Girls” song by the Beastie Boys racked up nearly 9 million views.
But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with more generic music, do as well?
Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.